woke crossed from black culture to the main stream following the murder of george floyd. no one was talking about woke as we have had in the last two years. i think there was a lot of terror in seeing what was happening in 2020, seeing the multiracial, multiethnic coalitions of people who really rallied around understanding more about anti-blackness. reporter: today, woke has become an ideological lightning rod, a warhead the latest cultural wars. football particularly as we see the gop, a mass message went out. they mean it as a slur, for the people who are for these policies. i want my children to learn about the history of this country and not just the white history of this country. that s not a slur to me.