Neil Farley and his team from NM Farley & Sons John Deere agricultural and turf dealership in the South West of England Masons Kings is adding value to its own and customers’ businesses through the introduction of the company’s latest Precision Ag and Connected Support technology. This technology, which brings real benefits to agricultural customers, provides industry leading data collection and transfer systems to help improve business efficiencies and make substantial cost savings. Experts in the industry for over 30 years, Masons Kings has been a leading John Deere dealership in the South West for over 10 years and remains a family-led business. It is continuing to grow a successful business in step with the advances in technology now being made, even during a turbulent 2020 with Brexit and COVID-19.