school. or don t you remember when we used to sit each other in church. they ll try these emotional bonds which often work and then they ll move in with promises of very good returns that say you can double your money or you might get 15% returneded a year in a mark at the time like right now where interest rates are extremely low. that s very suspicious. one of the things that was interesting in your book is that people madoff did this and ponzi did this. i have a new way of investing. everybody else can t get you more than 10% in a great year in the mash kmarket, i have some other way that hasn t been discovered. that s the new paradigm are the knnew economy. we heard that with pet stocks, pet.com and things like that. investors would say, wait a second, here is a company that is not really making money, how can it be doing this.