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Japanese health and beauty retailer Welcia-BHG Singapore is focusing on increasing its percentage of Japan-made offerings to differentiate itself from competitors and drive growth of its business.
Welcia-BHG Singapore is a joint venture between AEON subsidiary Welcia Holdings and Chinese retailer Beijing Hualian Group (BHG).
Since it entered the market in 2017, the company has experienced steady growth. Despite the impacts of the COVID-19 pandemic, it managed to unveil more brick-and-mortar stores, growing its retail footprint to 10 outlets across the island.
According to director Masato Ishii, overall sales for the company have been down compared to 2019 because of pandemic-related shifts and economic downturns.