Showcasing how the industry’s changing, debating and discussing new consumer and tech trends of tomorrow, the World Travel Market trade event in London is one of the biggest of its kind.
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The postponement by Japan of the 2020 Tokyo Olympic Games to this summer came as a hard blow for its pandemic-hit tourism industry. Since that announcement, Covid outbreaks and inconsistent global travel rules, not to mention a surprisingly low vaccination rate for the country, at 21 percent, cast doubts that the Games would even be held.
Still, the Games will go on. As the Tokyo prepares to kick off on Friday with the opening ceremonies, amid the country’s fourth state of emergency, the ban on tourist and local crowds at the mega event could result in the biggest hit yet to Japan’s travel economy.