Nestle eyes rural markets, to reach 1.2 lakh villages in next 2-3 years with relevant portfolio
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Nestle eyes rural markets, to reach 1.2 lakh villages in next 2-3 years with relevant portfolioPTI
Last Updated: Feb 26, 2021, 08:17 PM IST
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Besides, Nestle which is expecting a rebound in urban markets is also evaluating Direct-to-Consumer (D2C) channels to reach its customers at their doorsteps.
With focus on fast-growing rural market, FMCG major
Nestle has plans to reach around 1.2 lakh villages with each having population of over 5,000 over the next two-three years, supported by distribution expansion and some portfolio tweaking, its chairman and managing director Suresh Narayanan said on Friday. To support the move, Nestle is also planning a communication thrust for messaging and advertising, which will be more rural centric.
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Nestle eyes rural markets, to reach 1.2 lakh villages in next 2-3 years
With a focus on the fast-growing rural market, FMCG major Nestle has plans to reach around 1.2 lakh villages with each having a population of over 5,000 over the next two-three years, supported by distribution expansion and some portfolio tweaking, its chairman and managing director Suresh Narayanan said on Friday.
To support the move, Nestle is also planning a communication thrust for messaging and advertising, which will be more rural centric.
Besides, Nestle which is expecting a rebound in urban markets is also evaluating Direct-to-Consumer (D2C) channels to reach its customers at their doorsteps. The target is to reach 1,20,000 villages. That is all villages, with more than a 5,000 population is really the kind of reach that you would like to establish in the next two to three years, Narayanan said while addressing a virtual media roundtable.