Pg e is the phrase that the high winds could cause power lines to fall and spark a fire. This isnt just a Public Safety issue, its a business issue. Within minutes of the blackout, Stores Closed and intersections got dicey. Nbc bay areas Jodi Hernandez is in santa rosa with the latest details. Jodi. Reporter when we got here at about 2 45 this afternoon, all of these businesses were open. But just a few minutes after we got here, the lights went out forcing the businesses to close. Without power, they cant operate. Many businesses in santa rosa had to close early this afternoon as pg e turned off the power for the second time this month. The manager of this pool shop says hes thankful he started powering down the stores computers early. I shut everything down at 2 44. It was off at 2 45. That was the end of the day. The power just went out. This pet store has a lot on the line. Cheddar, the bearded dragon needs heat, so do the stores fish. Tropical fish need the warm water and the filt