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By: Eric Renner Brown
Avalon/PYMCA / Gonzales Photo / Flemming Bo Jense / Universal Images Group / Getty Images
Heating UpIceage frontman Elias Bender Rønnenfelt performs in Copenhagen on Sept. 4, 2020. The Danish punk band’s GCTV streaming gig, “Seek Shelter: Live From Copenhagen,” airs May 22.
Among the questions facing the live industry as it ramps up post-pandemic is how livestreaming, which exploded with physical touring offline, factors into a landscape where traditional shows have returned. A new partnership between an esteemed boutique agency and one of streaming’s buzziest platforms provides some hints.
Last month, Ground Control Touring, which represents a slew of indie artists such as Angel Olsen and Parquet Courts, teamed with the platform Mandolin, only a year old, to support GCTV. Under the new arrangement, Mandolin will host, produce and market select shows by Ground Control Touring artists – and non-GCT clien
Saint Cloud and was filmed in Kansas City. The two entities also partnered for Ani DiFranco s
Revolutionary Love album release with a livestream on April 18.
“Ground Control Touring is one of the sharpest - and, let’s be honest, coolest - agencies in music, and we’re excited to be partnering with them on our shared mission of bringing their acts’ live music goals to fruition,” said Mandolin CEO
Mary Kay Huse in a release.
Under the terms of the deal, Mandolin will power upcoming GCTV streams and serve as a continuation of the series that Ground Control Touring launched in mid 2020 to provide a solution for their artists to present ticketed live and pre-recorded streaming concerts. Shows hosted on Mandolin through GCTV will not be limited to Ground Control Touring clients and will include non-GCT bands, festivals, and other partners as well.
Emily White interviews Zoe Keating on new ‘How to Build a Sustainable Music Career’ podcast
Veteran music industry innovator Emily White is launching a new podcast Monday, “How to Build a Sustainable Music Career and Collect All Revenue Streams,” based on her #1 Amazon best-selling book of the same name.
Emily White is an industry veteran and Founding Partner at NYC’s Collective Entertainment which created #iVoted Festival – the largest single-night digital concert ever.
The first full episode of “How to Build a Sustainable Music Career and Collect All Revenue Streams” launches Monday featuring independent artist
Zoë Keating in a conversation that White originally recorded for the foreword of the book. Hypebot published the interview to mark the release of the book.
Eddie Vedder, Phoebe Bridgers Set for Virtual Tibet House Benefit Concert
Lineup also features Brittany Howard, Laurie Anderson, and Valerie June
Jon Blistein, provided by
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UPDATE #2 (2/12): Black Pumas, Cage the Elephant and Annie Lennox have been added to the 34th Annual Tibet House Benefit Concert lineup.
“Our team is thrilled, not only to be a part of this esteemed event as the exclusive livestream partner, but also to flex our services as a top-to-bottom producer,” said Mary Kay Huse, CEO of Mandolin, which is co-producing the event. “We have been working around the clock alongside the Tibet House, from concepting creative and running production to managing artist booking and offering fundraising support. This partnership has given us the opportunity to demonstrate how we can take livestream services beyond just streaming as we produce an unforgettable show that will be accessible across the nation for the first time.”