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The pandemic may have hit a lot of businesses and industries hard, but the cup noodle industry is not one of them. In fact, according to a survey conducted by the Statistics Bureau of Japan, the demand for noodles has increased almost as much in the past year as the demand for rice and bread, despite a decrease in overall cash spending among Japanese households.
The reason why is easy to guess. For many families whose members are working from home, cooking three meals a day is a lot of work. Cup noodles are easy and reduce dishwashing, making for a quick and low-effort meal. Plus, kids love them! They also keep for a long time, are cheap, and come in an infinite number of varieties, so they’re easy and convenient to stock for future meals.