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One evening in the 1990s, Disneyland cast member Chris Perley was working the control console of Gadget s Go Coaster in Toontown. As the guests loaded in, a mother got my attention and quietly let me know it was her daughter s 18th birthday, he recalls. I dispatched the train and over the ride s PA system, I directed the queue s attention to the young lady in the first row and got the entire line to sing Happy Birthday to her as the coaster zipped around above them. She had the biggest smile on her face when the ride was over. And as a birthday gift to the entire train, I sent them around for a second time.
Millions of guests to Disney’s theme parks live vicariously through Joe Rohde.
The famed theme park designer and patriarch of Walt Disney World’s Animal Kingdom is alternately a student and a teacher, an academic and an artist, a tourist and a documentarian.
He’s also the most vocal champion of the belief that theme parks you know, places filled with popcorn, candy-coated churros, lowbrow stuff are cultural institutions.
But as of this week, Rohde, 65, is officially retired after 40 years at Disney, where he’s led teams behind major projects at resorts and parks in Anaheim, Florida, Hawaii and Paris. He’s leaving at a time of huge disruption for the Walt Disney Co., including significant pandemic-forced layoffs, more than 400 of which hit Walt Disney Imagineering, the secretive arm in which designers like Rohde create theme park experiences. Where Imagineering goes next without him is a question for many and a worry for some.