Careful we don t get caught : DDB boss Marty O Halloran on the risk of handling Covid too well
9 Apr, 2021 05:53 AM
6 minutes to read
Around 30,000 fans attended the Six60 concert earlier this year. Photo / Getty Images
Recent photographs of well attended live events have become emblematic symbols of why New Zealand is currently one of the best places in the world to live. While the pandemic rages on and Europe goes through yet another wave of lockdowns, life in New Zealand has, after a few sporadic weeks in lockdown, returned to normality – albeit with a slightly more cautious rhythm.
This is all good on the surface, but what will our cosy position mean in the longer term? Is the back-to-normal approach setting up the nation for a larger battle as we later struggle to play catch up with the rest of the world that has had no choice but to adapt, evolve and move on from what was once understood as normal?