Glaucoma Australia unveils awareness campaign via Stokes Street Studio
March 10, 2021 10:25
Glaucoma Australia has launched a new campaign encouraging Australians to ‘Treat Your Eyes’ during World Glaucoma Week.
INXS member Kirk Pengilly fronts the campaign, which was created with Stokes Street Studio and will appear across retail Out-Of-Home and supported by television and radio.
The ‘Treat Your Eyes’ campaign is aimed at generating awareness of the disease, and to mobile Aussies at risk to get their eyes tested to avoid irreversible damage.
Glaucoma affects 300,000 Australians, with 50% unaware they have the disease due to not having had an eye exam. The disease has no cure, making early detection crucial.