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Danielle Renzulli, owner of 12 Steps Down, poses at the bar with her smartphone, which she uses to maintain the bar s Instagram account. Instagram has become (more) essential for restaurants and food businesses during the pandemic. The Philadelphia Inquirer/TNS
PHILADELPHIA: Bars and restaurants rely on myriad tools of the trade, from cocktail shakers to chef’s knives. And then there’s the kitchen instrument the pandemic has made all the more essential: Instagram.
Social media has long been important to the hospitality industry. Customers provided free marketing, gleefully snapping shots of their dinner, and savvy chefs built online followings with behind-the-scenes looks at dishes and kitchen dynamics.
Chefs and restaurants make Instagram a go-to tool inquirer.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from inquirer.com Daily Mail and Mail on Sunday newspapers.