Sustaining Lebanon’s rural tourism
July 13, 2017
There is a growing local clientele in Lebanon hungry for a more “authentic” experience of the country. Through word of mouth and social media, rural activities, such as fruit picking and hiking, are slowly moving from small groups of connoisseurs to being embraced by a broader public. Guesthouses across the country, once informal, are becoming a stay-cation preference for Lebanese. In the words of Kamal Mouzawak, founder of Souk El Tayeb which operates several guesthouses, restaurants, food festivals, and markets throughout the country more and more Lebanese are seeking “the same experience as going to their grandmother’s house.”