/PRNewswire/ The world s most awarded gin brand since 2004 Martin Miller s Gin has announced that as part of its sponsorship of October s Affordable Art.
Zamora has repositioned Martin Miller s Gin for a new audience
The revamped positioning includes a red dotted line as a brand signifier and the new From Madness To Genius tagline. Zamora said the overhaul, which includes an updated website, will help strengthen the gin brand in the digital sphere.
Meanwhile, the Art and Creativity activation for Martin Miller s will roll out across the brand s markets throughout this year, starting in the UK.
Zamora s global sales & marketing director for Martin Miller, Robert Eastham, said: Ironically, the chaos of the pandemic sharpened our thinking and confirmed the relevance of this new direction. This marks a new beginning for the global Martin Miller s Gin business and a new generation of gin drinkers.