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Martin added: “There’s a more powerful psychology at play and I call that the ‘inertia dividend’. That’s because we human beings are naturally predisposed to not liking to lose something that we have.
“There are many who wouldn’t sign up to a movie service they don’t really need if they had to pay for it but they would do it for a free trial
“They go in with a view to cancelling it when their trial ends but at that point they’ve already become accustomed to it and getting rid of it means it’s a loss. And we as human beings don’t like loss.”
Martin Lewis took to social media after abusive comments made following his daily Twitter poll (Image: TWITTER)
READ MORE So if ur getting vexed or even abusive as it challenges ur world view. chill.
The tweet in question which had caused his fans to become worked up was a poll asking people to vote on whether BBC News is biased.
Asking his fans their thoughts on the subject, Martin tweeted this morning: Today’s Twitter Poll: Do you believe BBC news is biased? I wanted to see how common this view is as it s a common response to my tweets that mention the Beeb.
MARTIN LEWIS has taken to Twitter to point out he wasn t on The One Show last night after a fan gushed over his handsome looks while tuning into the BBC programme, as the presenter insisted, you re obviously confusing me with someone else .
MARTIN LEWIS is well-known for helping Britons out with money related queries, and today was no different as he touched upon Inheritance Tax ahead of free Wills month.
| UPDATED: 14:35, Wed, Feb 24, 2021
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Money Saving Expert Martin Lewis wife Lara Lewington, 41, has faced a backlash over her intimidating coronavirus mask. Speaking to Naga Munchetty on BBC Radio 5 Live, the BBC presenter talked her through high-tech face masks, but revealed that when she wore it on TV her fans likened her to a Batman villain.