Despite the efforts that go into planning, maintaining and marketing local shopping areas, the people who use these places are often not consulted about what they actually want and need on their main street. Our research is the only-known Australian study to ask shoppers about the key elements, and shops and services, they regard as contributing to the ideal main street.
An Australian survey asked shoppers - not planners, developers or marketers - what they look for in their main street. Louise Grimmer, Martin Grimmer and Paul J. Maginn say the answers were clear - and revealing.
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