Pureprofile makes key hires off the back of record quarterly revenue
January 29, 2021 10:31
Pureprofile has announced multiple hires across its data and insights, innovation and product teams, to support renewed growth strategy following strong recent financial results.
Young Ham joins as head of data, innovation and product
The new hires include Young Ham who joins as head of data, innovation and product. He brings two decades of experience in the research industry, having spent time at Kantar, Lightspeed Research and TNS.
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He’ll be charged with leading the strategy and development for the company’s growing portfolio of industry-leading products.
Pureprofile reveals record quarterly revenue, up 26% to $8.2m in Q2
January 22, 2021 1:46
Consumer research, data and insights company Pureprofile has revealed a record quarter for revenue, announced a 26% increase to $8.2 million for Q2 of FY21.
In its quarterly results presentation, Pureprofile revealed that its recapitalisation plan has been successfully completed, with $3.5 million in new cash raised and debt facility reduced from $25 million to $3 million.
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Net cash from operating activities for Q2 FY21 was an outflow of ($301,000), an improvement of $179,000 on Q2 FY20.
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Operating cash flow was impacted by the timing difference of payments made to the ATO of $355,000 (Payments for administration and corporate costs). Payments made to related parties for Q2 FY21 were $133,000.
Recapitalisation Allows Pureprofile to Reset and Invest
December 11 2020
Australia-based digital research platform Pureprofile has completed an $18.8m recapitalisation. Most of the proceeds will be used to reduce its debt, with $3.5m earmarked to provide additional capital to fuel future growth and investments.
Pureprofile collects consumers profile data in exchange for rewards, and offers ad targeting, content strategy and research panel services. The firm, which also has operations in the US, Europe and India, offers access to a large consumer panel and a suite of technology solutions, to help brands and agencies identify, connect and engage. In addition, the company s media business Pure.amplify undertakes proprietary market research and customer journey mapping, to develop strategies for programmatic advertising, media buying and audience insights.