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Super Bowl LVIII overtime saw huge CBS boost
With Super Bowl LVIII producing a long overtime, that led to an extra $60 million or so in revenue for CBS.
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Overtime Was Money Time for CBS -- Network Reportedly Banked an Additional $60 Million in Extra Ad Money on the Way to $695 Million Bonanza
CBS was able to run an extra 10 spots in what was almost a full bonus quarter of football
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NFL Remains Top Draw For Advertisers
NFL Remains Top Draw For Advertisers
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