How Geico Became One of the Most Followed Brands on YouTube
By Ross Jauncey, Global Creative Programs Lead
Few can boast the success of an agency-client relationship like Geico and The Martin Agency. Their long-standing partnership has produced some of the most memorable characters and successful campaigns the advertising industry has seen.
In the above video, The Martin Agency’s Neel Williams, SVP group creative director, Matt Mattox, SVP group account director, and Danny Robinson, chief creative officer, unveil their unique approach to Geico’s brand, and how they continue to innovate on YouTube having amassed almost 2 million followers and 140 million views across Geico’s channel. Here’s what you should take away: