Genelec adds Nordic flavour to Shanghai bar
Thursday, 21 January 2021
The bar has enjoyed success since its opening, despite the difficulties caused by the pandemic
China - When Mikkel Borg Bjergsø started experimenting in his kitchen with his childhood friend Kristian Keller in 2003, the initial thought was to recreate the beer they most enjoyed and save themselves some money in the process. Today Mikkeller exports craft beer to over 50 countries and operates an equal number of bars and restaurants around the globe. The latest venture is Mikkeller Shanghai, the brand’s first bar in China and a step into a new and developing market. Designed by Mikkeller’s own designer, Camilla Monsrud, the bar is a fusion of Chinese architecture with Nordic minimalism, including a Genelec 4000 Series sound system.