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Less wastage thanks to chicory flap We must be able to extend chicory s shelf life in the supermarket, thought a group of Dutch students. So, their start-up, With Lof, invented a chicory flap. This lid protects the chicory from stores bright lights. This product, therefore, discolors less quickly and retains its quality for longer. When the purple film is removed from the chicory, it quickly discolors. That happens when it s on greengrocer or supermarket shelves. This discoloration also makes the chicory turn bitter. That s why, every year, Dutch supermarkets throw about 5,2 million kgs of chicory. 40% less wastage That s not on, thought Daniël, Martijn, Julia, and Lisanne. So, these four Amsterdam University students founded With Lof. They came up with the chicory flap. It protects the product against stores harsh lights. The store owner, however, doesn t have to compromise on the chicory s display.

Noord hollandMartijn kuiperAlbert heijnAmsterdam universityWith lofநூற்த் ஹாலண்ட்ஆம்ஸ்டர்டாம் பல்கலைக்கழகம்உடன் லோப்