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For the past couple years, more than 5,000 people have swarmed the Scottsdale Waterfront over the course of seven hours in early March for one purpose: to celebrate the Persian New Year, or Nowruz.
But this year, the founders of the Persian New Year Festival nonprofit made the difficult decision to replace the multifaceted festival with an interactive art exhibition that allows for social distancing and prevents crowding amid the ongoing COVID-19 pandemic.
âWe are thrilled to be able to still celebrate the Persian New Year in a way that allows the public to remain safe and socially distanced during the COVID-19 pandemic,â said Persian New Year Festival Co-Founder Lawdan Shojaee.Â