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PITTSFIELD â The Salvation Armyâs signature red kettles, a mainstay of the holiday season, arenât filling up.
Amid high demand for assistance, and with Christmas days away, the Salvation Armyâs signature Red Kettle campaign is far behind in its fundraising goal, a spokesperson for the charityâs Massachusettsâ division said Monday.
The steep decline in donations, coupled with a âmassive spike in demand for servicesâ because of COVID-19, shook out to a âperfect stormâ for the Salvation Army, Heather MacFarlane, director of communications, marketing and public relations, said in a statement.
Cash donations to red kettles in Pittsfield are down 70 percent from last year, she said. Despite it launching two months early this year, the campaign is $40,000 short of its $60,000 fundraising goal.