Some companies just canât resist touching the hot stove. Despite all of the grassroots pushback in Georgia â all of the boycotts and outrage and public opinion polls â two major U.S. brands have decided to wade into an even more controversial debate by launching a massive pro-transgender push for minors. In a stunning op-ed for USA Today, branch chiefs for Mars and Nestle announced Wednesday that theyâre coming for your kids in any state thatâs fighting for girlsâ sports or age limits on gender transition. We will âus[e] our influence,â they warn, to crush fair competition, protections for children, and even religious freedom. And theyâre calling on every CEO in America to join them.