The war of business: Coming to grips with the way business is run thebftonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thebftonline.com Daily Mail and Mail on Sunday newspapers.
Brands succeed mainly by inspiring loyalty, but consumers aren’t out there thinking about brands. When they do think about it, how a brand is positioned matters in it being recognised, retrieved. Al Ries and Jack Trout immortalised the word ‘positioning’ for generations of marketers. This week’s column of Brand Matters pays tribute to the marketing legend.
If you met someone today, would they be able to look you up online six months from now when they need a Realtor? The answer depends on the effectiveness of your brand identity.
Your Branding Is Costing You Money: Here s How To Fix It inman.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from inman.com Daily Mail and Mail on Sunday newspapers.