E.J. Samson, content and social business strategy lead, Twitter
If you’re reading this, chances are you’ve thrown your fair share of 2020 marketing plans out the window. Scrapped shoots, delayed launches, ever-shifting budgets, Zoom this, Zoom that. These challenges have pushed marketers creatively, leading to some incredible work especially on Twitter. From epic watch parties to crucial campaign pivots, marketers brought all the feels and got to the heart of what marketing is all about connecting with people.
These are the 10 campaigns and brands worth remembering from 2020.
1.
Twitter’s pick:
When live sports were abruptly taken away from us in 2020, ESPN’s ‘The Last Dance’ quickly became the sports event of the year and reignited fans’ passion for Michael Jordan and the Chicago Bulls. This was Gatorade’s time to shine, even though it wasn’t an official sponsor. So, it partnered with the NBA to turn back the clock, streaming Game 6 of the 1998 Finals on T