By Ww Ww-17 December 2020 03:00am
As part of our new series in partnership with The Marketing Society, this month we hear Wendy Walker, senior director marketing APAC at Salesforce and member of The Marketing Society Asia.
2020 has been an interesting year for CMOs - to say the least.
Not only has the world changed this year, but so has the business of marketing. Asia was of course one of the first regions to encounter COVID 19; with the customer engagement and marketing landscape totally shifting as we found ourselves pivoting on a daily basis.
And whilst as an industry, we are well into the adjustment phase of the pandemic, how we plan and execute will continue to evolve as we enter a ‘new normal’.