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Planful buys Plannuh, connecting finance to marketing performance management

FPM vendor Planful buys marketing performance management startup Plannuh, connecting finance teams to marketing colleagues

Peter mahoneyRowan tonkinFinancial planningFinancial performance managementGeneral managerMarketing performance managementMarketing resource managementIm fredAnalytics planning and data analysisDigital and content marketing

Investegate |Lytho Announcements | Lytho: Lytho Named a Leader in New Tech Analyst Report on Marketing Resource Management by Research in Action

Investegate announcements from Lytho, Lytho Named a Leader in New Tech Analyst Report on Marketing Resource Management by Research in Action

Noord hollandRuss somersPeter oneillFrank strongResearch in action gmbResearch in actionLytho namedNew tech analyst reportMarketing resource managementBusiness caseBecome clearerMarketing leadersManage more resourcesBrand assetsSelection matrixMarketing resource

Lytho Recognized in New Research Report on Marketing Resource Management

Raleigh, NC (PRWEB) August 15, 2022 Lytho, a creative operations platform, providing tools including creative workflow and digital asset management (DAM)

Russ somersJessica liuFrank strongKatie linfordForrester researchForrester waveMarketing resource managementForrester analysts jessica liuCreative lifecycleLytho chief marketing officer russPress release

Forrester analyses leaders and challengers in the marketing resource management vendor space

Latest Forrester Wave into MRM highlights the acquisitions and money management capabilities being developed by tech vendors

Jessica liuKatie linfordMarketing resource managementAprimo productivity managementDigital asset managementDistributed marketingAdobe workfrontForrester researchArketing resource management mrmMarketing technology

Aprimo Named a Leader in Marketing Research Management by Independent Research Firm

CHICAGO (BUSINESS WIRE) Aug 8, 2022

Alanna boudreauErik huddlestonKevin souersForrester waveMarketing resource managementContent managementCommercial modelPartner ecosystemInnovation roadmapDigital asset management for customer experienceBusiness wire

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