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The Chartered Institute of Marketing, Ghana (CIMG) has finally unveiled Ghana’s first ever Professional Marketing Qualifications. The launch took place last week at the plush auditorium of the University of Professional Studies, Accra (UPSA) campus.
The colourful ceremony attracted over two hundred (200) guests physically with more than three hundred (300) others joining virtually on Microsoft Teams and another large audience following the event live on various social media platforms, from Ghana, across Africa and elsewhere around the globe.
It will be recalled that CIMG, last year, promised to introduce its own programmes to train and certify professional Marketers locally, upon the passage of the Chartered Institute of Marketing, Ghana Act, 2020 (Act 1021) in August 2020.
professional sports leagues market themselves to fans. do players feel like they are in the midst of a marketing performance at that point or at this point is it just sort of, you know, a part the game? just from the players standpoint, does it feel like they are on display? from the players standpoint, it very much was a part of just what you did as part of the game. we had it in our schedule an hour before the game, go out, warm up, come back inside to get your last stuff to get ready, go back out on ten minutes before to stand for the anthem and then play the game. and so i know it was part of the game, but i think we have to take a look at the inherent assumptions that lie within the national anthem where it is politicized. there are politics already in our sport when we nationalize the idea of sports, when we say you have to be a patriot to watch these games, that you have to salute for the flag, that is