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Marketing Musings: Fat cats in India s booming pet economy

Loneliness, working from home, snob value, lifestyle choices have all combined to spell opportunity for pet entrepreneurs

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Marketing Musings: Why is Johnny Walker, so long single, now ready to mingle?

Story telling is the key to marketing wines and spirits

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Marketing Musings: Mann ki Baat has proved to be a superb marketing strategy

The Prime Minister’s radio programme has been an admirable tool for creating a larger-than-life image for himself

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Marketing Musings: What s the difference between Aiyyo Shraddha and Rabindranath Tagore endorsing products?

To become an endorser, one must first become a star. However, influencers can be self-made or created by design. This is the problem facing many sectors like the stock market and healthcare

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Marketing Musings: Maggi s time-tested lessons

Firing up the imagination of consumers is the best insurance for any brand

Marketing musings2 minute noodles

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