Page 10 - Marketing Mix News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Kampala, Uganda-“Hope, I was in a meeting with someone from our company’s marketing department a few days ago,” an engineer told me. “She mentioned something called ‘marketing Ps;’ can you tell me what this is?” This marketing professional was referring to the elements of the marketing mix. Today, I’ll share some insights on this important […]

Jerome mccarthyNeil bordenHarvard university professor james cullitonProduct or serviceMarketing costsHarvard professor neil bordenMarketing mixProfessor jerome mccarthyBasic marketingManagerial approachProfessor borden