retweet. the great thing about twitter is the search. you can see what people are chattering. they do it all the time on twitter, venting whether it's looking for an apartment. we looked at a real estate firm that looked at people complaining about apartment searches said, hey, hit them up on twitter and said we've got great listing. the search is a great function and overlooked function i think on twitter. >> i think that's a great idea. >> i agree and disagree a little bit. you have to look at your brand, and if your brand is a discount brand it makes sense to send out coupons, if not, it could be dangerous. i look at social media as a trumpet or october copctopus fe. you're getting your message out little by little, branding, marketing message and hopefully they will come to your website, signed up for your news letter and you create a relationship with your potential clients' customers. that's how i like to look at social media. >> right. to your point of what you said if you just throw out a lot of