All Ireland Marketing Awards Winners Announced
May 21, 2021
The Marketing Institute of Ireland has announced the winners of the 2021 All Ireland Marketing Awards at virtual event in RTÉ Studio 5. The event was watched by a huge number of marketing leaders and professionals, and the MC for the event was RTÉ’s news anchor, Bryan Dobson.
The All Ireland Marketing Awards programme is Ireland’s marketing showcase, with hundreds of entries competing for places on the shortlist, for the nineteen awards which span the entire remit of the marketing disciplines. The awards event is a celebration of the achievements of all the shortlisted businesses.
Dawn Spencer to Speak at MIIâs Marketingâs 5 Series
May 7, 2021
Dawn Spencer, marketing, innovation & sustainability director Kerry Foods will deliver the next Marketing 5âs series which is run by the Marketing Institute of Ireland (MII).
The MIIâs Marketing 5 series helps tackle the major marketing topics of our time and offers attendees a âno-nonsense, clear, and concise blueprint that is anchored in 5 key tips and tactics which you can implement immediately.â
During her presentation, Spencer will share some of the insights she has gained having recently established an innovation function in Kerry Foods. She will talk about innovation and innovative cultures both of which demand an equal measure of creativity and discipline. Striking that delicate balance means that leaders must also strike that balance too.
MII Webinar to Show How to Master the Research Journey
April 23, 2021
Eadaoin McCarthy, the founder of InsightDesigned, will deliver the next series in the Marketing Fundamentals which is run by the Marketing Institute of Ireland (MII).
Well-known in the marketing research industry, McCarthy has worked with a number of leading Irish and international companies, including Kerry, Kellogs, Bewley’s and Green Isle Foods.
The webinar will be delivered over two mornings beginning on Tuesday May 11th and participants will learn how to step up, simplify and structure their practice with key principles and frameworks enabling them and the businesses they work for to maximise impact with clarity and credibility.
MII to Deliver Sponsorship Introduction Course with Peter Raymond
April 9, 2021
The Marketing Institute of Ireland (MII) is organising a two-day introduction to sponsorship course for marketers and communications professionals.
The course will be delivered by Peter Raymond, the course director for the European Sponsorship Association’s diploma course and it will take place on April 29
th and 30
th.
The course is designed for non-sponsorship specialists (i.e. those involved in other marketing disciplines) that would like an in-depth introduction into how to harness the value of partnership marketing (especially in the fields of sport and entertainment).
To attend the course click
IAPI Updates List of Accredited Pitch Consultants
March 5, 2021
IAPI has completed its accreditation process for pitch consultants and published details of all successful applicants.
In February this year, IAPI undertook their biennial review of pitch consulting companies and individuals. Consultants were asked to apply for accreditation and provide detailed information on their expertise, processes, evaluation methodology, technology and research tools and confirm their agreement and adherence to the latest IAPI Pitch Guidelines which were published earlier this year and are also supported by the Advertising Association in Ireland (AAI) and The Marketing Institute of Ireland (MII).
Being accredited by IAPI is an important consideration for pitch doctors wanting to provide services in the Irish market according to CEO Charley Stoney. “By working to an agreed set of pitch guidelines, there is clarity around the process and this helps marketers and agencies alike,” she says.