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New Crystal Health Services Limited was awarded the best private healthcare service provider in the country by the Chartered Institute of Marketing Ghana (CIMG) at its 34th annual National Marketing Performance Awards held at the Labadi Beach Hotel.
“Ghana has, over the years been grappling with poor performing state-owned institutions. We can count very few such institutions that have behaved differently and stood out very tall among their peers. I have previously advocated for the appointment of Marketers, or at least people who understand the essence of marketing, at the helm of poorly performing organisations. History points us to the good work of the good old Professor Stephen Adei and how he turned GIMPA around.”
Vice Chancellor, University of Professional Studies, Accra, Professor Abednego Feehi Okoe Amartey, has urged the government to use marketing as a transformative tool to speed up the economic recovery of the country.