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Los Angeles, California (PRWEB) November 09, 2022 Craig Greiwe has been named Global Chief Strategy Officer and President of Marketing at GoDigital Media
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Mars Petcare has announced it will market the beta version of a new mobile app for tracking lost dogs.
Beta downloads for what is called NOSEiD will be mostly contained to the greater Nashville region and marketed via Mars brand Iams, according to a release from the Franklin-based company.
NOSEiD uses noseprint identification algorithms that interface with smartphone technology to help pet owners identify lost dogs by their noses in the same way humans are identified by fingerprints. The NOSEiD app offers an interactive map of lost dogs and a dog poster auto-generator.
âPets are irreplaceable family members, and with the NOSEiD app, weâre hoping to help keep more pets in their loving homes and out of sheltersâ taking another step toward our goal of ending pet homelessness,â said Mars Petcare Vice President of Marketing Craig Neely.