In December 2021, the Norwegian Supreme Court concluded in the <i>Bank Norwegian</i> case that purchasing competitors' trademarks and names as Google keywords does not violate the Norwegian Marketing Control Act, and is thus legal. Just a week later, however, the Borgarting Court of Appeal concluded that a similar practice was contrary to trademark law, and thus illegal and subject to compensation. The question therefore remains: is it really legal to purchase competitors' names as Google keywords?
But experts say the existing research into the effects of image labels and disclaimers on mental health suggests that such laws probably won t be effective - and may, in some cases, do more harm than good. It s a Band-Aid for a gaping wound, and it seems like a public performative statement that doesn t address the root systemic problem, said Sophia Choukas-Bradley, an assistant professor in the psychological and brain sciences department at the University of Delaware in the US who studies the effects of social media on adolescents. Although she believes that the effects of social media on body image are a significant problem in many countries, making big moves without understanding all the consequences has historically led to unintended side effects, she said.
Norway retouched photo law: Why adding labels won t work washingtonpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from washingtonpost.com Daily Mail and Mail on Sunday newspapers.
In Norway, the Trademark Act 2010 regulates the registration, administrative opposition, cancellation and invalidation proceedings regarding trademarks. As well as the formal procedural requirements, the Trademark Act also contains the material requirements for trademark registration. This article answers FAQs about trademark prosecution in Norway.