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Digital transformation is more about people than tools, say marketing experts

Digital transformation is more about people than tools, say marketing experts
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New owner takes throttle of A-Train Marketing – BizWest

A-Train, with operations in Fort Collins and Denver, will join with Zercher’s company, Pueblo-based Z3 Digital LLC, in a partnership arrangement that leaves the two companies separate but collaborating. “This helps us find new ways to tie traditional brand development into digital marketing strategies, and even better serve our clients,” Zercher said in a written statement. “This partnership gives us the tools and abilities to complement what’s already being done. A-Train is stronger with Z3. And Z3 is stronger with A-Train.” Gaede and Keiffer, who started A-Train in 1998, will continue with the company as consultants. “What we really love to do is facilitate our deep-dive discovery sessions, create brand-focused and strategy-driven marketing plans, and work with clients to drive results,” Keiffer said.

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