really quite like it. i ve never seen a run, john heilemann. we re simulcasting the today show, but this has been a miserable couple of weeks for mitt romney s campaign. i haven t seen a run in the general campaign this bad. and horrifically timed and exposing a certain thing i mentioned a gop strategist just sent me an e-mail and pointed out that romney has been the marketing candidate. the problem is if you re the marketing candidate and marketing fails, you re not left with very much. it s very hard because suddenly the brand is gone. and what else is there? nobody can really tell you, including most conservatives, what does mitt romney stand for? what is his core? a brand image that s now kind of in tatters. and so where do you go from here? yeah. it s a really huge strategic challenge for a campaign with only 50 days left. there s a huge challenge also to turn this around. he s supposed to be the turn