i m christine romans. futures are up this morning. the big story is pope francis and his visit. he has been a critic of capitalism and greed. this week, he is giving two brands a marketing boost. american airlines and fiat. he has been getting around in a fiat 500 l and a jeep wrangler. he is using a plane that american airlines is dubbing shepherd i. equal ad space is worth millions of dollars. pope francis and the fiat. traveling to the united nations in just a few hours. new day starts right now. pope francis waking up in new york. the city still buzzing with
tout protein. cherrios with protein, protein pretzels, flapjacked, pancakes with 15 grams of the stuff, oscar mayer, p-3, lunchable. holy trinity of protein. reporter: protein pasta. here s the question do i need to be eating that much more protein? the recommendation for the recommendation for protein is about 46 grams per day for women. and 56 grams per day for men. reporter: translate that into normal eating habits for a woman per day. yogurt and fruit parfait for breakfast, mid morning latte, chicken salad sandwich on whole wheat, afternoon snack, apple, tablespoon of peanut butter and 4 ounce fish filet and vegetables. atkins and protein is good for losing weight has given the food trend a good marketing boost. protein helps preserve and build muscle mass. the more muscle we have, the more calories we burn.
apparently there s this whole trend they re putting the ads on youtube before the game for increased exposure. super bowl ads showed before the game get 600% more views. so just on monday alone, they saw this huge rush of 2013 ads that are already on youtube for volkswagen, century 21. according to youtube, 34 were online and 20 were withheld until the broadcast before last year s game. so the ads that ran before the super bowl got 9 million views and those that waited got 1.3. so go to youtube first. hello. it s apparently a huge marketing boost for whatever you re trying to sell out there. so it s huge. and they say the game last year attracted 111 million folks, but the ads were viewed online more than 300 million times. so youtube could be a bigger audience than the super bowl. then you get on and watch it. check out those ads. i think i m going to do that.
the game. apparently there s this whole trend they re putting the ads on youtube before the game for increased exposure. super bowl ads showed before the game get 600% more views. so just on monday alone, they saw this huge rush of 2013 ads that are already on youtube for volkswagen, century 21. according to youtube, 34 were online and 20 were withheld until the broadcast. so the ads that ran before the super bowl got 9 million views and those that waited got 1.3. so go to youtube first. hello. it s apparently a huge marketing boost for whatever you re trying to sell out there. so it s huge. and they say the game last year attracted 111 million folks, but the ads were viewed online more than 300 million times. so youtube could be a bigger audience than the super bowl. then you get on and watch it. check out those ads. i think i m going to do that.
danica patrick made a name for herself racing indy cars. now she is moving on to nascar full time. she will make her sprint cup debut this sunday on a mighty big stage. the daytona 500. today she said she can win if, quote, the stars are aligned. she won t be the first woman to drive in that race but she will be the most widely recognizable. it s been amazing ride of everybody dissecting, analyzing, loving, hating, judging, you name it everybody that i do is broken down but i have learned to really embrace all of it. shepard: nascar sem bracing all of it too. her move to stock cars could provide a marketing boost. her merchandise sales have put her among the top 15 best selling drivers at the nascar super store. we reported last week how hospitals across the country are running out of life saving cancer drugs. now the government is working on a solution. the details and what caused