of the man child musk, others the biggest marketing bomb since cardiff city started wearing red. the bluebirds! live now to eddie hammerman, brand expert and managing director of the 10 group a marketing and communications agency. i always think of snicker, marathon bars that turned to snicker as a rebranding fiasco. is this one of them? ~ . ., , rebranding fiasco. is this one of them? ~ .., , , rebranding fiasco. is this one of them? , , ., them? well, it could be. it s worth notin: them? well, it could be. it s worth rtoting why them? well, it could be. it s worth rtoting why eton them? well, it could be. it s worth noting why elon musk them? well, it could be. it s worth noting why elon musk has - them? well, it could be. it s worth i noting why elon musk has rebranded in the first place. before twitter was worth $44 billion, is now worth 4 billion. it clearly doesn t have hope for the brand. he wanted to be more like a everything platform, so it s a signal notjust for us