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Highland Tourism Council 2023 Spring Marketing Assistance Grant Applications Available
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Marketing Assistance Grants Offered by the Highland Tourism Council
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Consumer spend on gardening increases to €1.2bn in 2020
Tuesday, March 09, 2021
Irish consumers spent a record €1.2 billion on gardening last year, with more than a 75 per cent increase in the amount spend on garden products compared to 2018.
All products measured as part of the Bord Bia Value of the Garden Market Research report showed double-digit growth, while the total market spend was 14 per cent higher that the previous record spend in 2007/2008.
Many of the changes in gardening habits were brought about by Covid-19, with more people spending time at home due to restrictions, and enjoying their gardens due to fine weather during the summer months.