By Scott LorenzWestwind CommunicationsAs a book publicist, I have a unique perspective in the publishing process and see the many roles that contribute to the success of a book. Some books are masterpieces ready to be promoted while others have issues that slow down the process and kill a project’s
By Scott LorenzWestwind CommunicationsIf you’ve written a book and are ready to publish it, you may be wondering what to do next. Fortunately, you’ve come to the right place. We’ve compiled this handy author’s checklist to help you navigate through the publishing phase and beyond. By following it, you can
“In the Midst of Every Crisis, Lies Great Opportunity.” – Albert EinsteinBy Scott LorenzWestwind CommunicationsWithout a doubt, the past two years were some of the strangest in recent history and it is likely the changes brought by the global pandemic may persist well into the future. Our daily rhythms of work,
“In the Midst of Every Crisis, Lies Great Opportunity.” – Albert EinsteinBy Scott LorenzWestwind CommunicationsWithout a doubt, the past two years were some of the strangest in recent history and it is likely the changes brought by the global pandemic may persist well into the future. Our daily rhythms of work,
New Behind-the-Scenes Story by FOX-5 NY Sheds Light on the Meticulous Processby Scott Lorenz Westwind CommunicationsHow the New York Times Selects Books for ReviewAs a book publicist, I talk to authors and clients on a daily basis. Many have one goal in common: To become a New York Times bestselling