Natural bias: if we're hard-wired to stereotype, how can brands become inclusive?

Psychologists have long understood that many of our most problematic biases are deeply ingrained; some say they’re natural ways of coping with a confusing world. What does that mean for brands trying to be more inclusive? For our Deep Dive on Marketing and the Marginalized, Naomi Macphail and Alicia Newman of The Drum Network member agency Frog investigate.

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Verna Myers , Netflix , Facebook , Marketing Amp The Marginalized , Unconscious Bias , Gbt ,