In a dramatic reversal from recent years, CEOs are gaining new confidence in their chief marketing officers (CMOs), according to the latest CEO survey from Boathouse.
Explains how firms are experiementing and succeeding with GenAI algorithms, foundational data overlays, prompts, KPIs and talent profiles for the best business results.
Many marketing leaders are embracing the technology, recognizing its staying power and acknowledging that marketers would do well to adapt or risk becoming irrelevant.