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What can 129 million calls tell us about inbound marketing? A lot, it turns out We analyzed more than 129 million calls across 12 industries to understand inbound marketing’s impact on generating calls from leads Sponsored Content: CallRail on December 21, 2020 at 7:00 am More The marketing landscape has shifted sinceHubSpot introduced the concept of inbound marketing in 2005. Instead of relying on interruptive tactics like cold calling and commercials, inbound marketing focuses on drawing customers to your business through content and channels such as blogs, social media, and video. Plenty of factors continue driving the shift to inbound marketing, but two stand out from our perspective. The first is customer preference. Millennials, on pace to outnumber baby boomers by 2030, prefer to self-educate when reaching buying decisions. They often do so on their mobile devices, turning to search engines and reaching out to friends on social media.

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