The Red Lab report also revealed that the numbers of sugar consumption in the country are stuck in 26-28 bracket from 2015 because of growing health consciousness among Indians
Brands say government can look at supporting local businesses in the industry by allowing some form of advertising as the market is growing exponentially across categories
Vohra, Country Head - India & South Asia, Reynolds Pens, shares insights behind restrategizing the business to keep up with the changing digital ecosystem
The campaign conceptualized and executed by Tilt Brand Solutions and Rehab Films also stars Rishabh Pant, Hardik Pandya, Jasprit Bumrah and Shikhar Dhawan