By 2030, and that estimate is at the conservative end of the scale. But falling birth rates and some of the highest inflation rates we ve seen in decades have created challenging conditions for manufacturers and retailers, and signal more tough times to come. While the covid pandemic boosted sales of toys and games temporarily, big name companies report that sales have started to slip back once again. Let s have a look at some of those numbers. Global toy sales reached $108] billion in 2023, a 2% drop compared to 2022, with toy companies calling it a normalisation process after that exceptional growth linked to the pandemic. But across the 612 countries, including the uk, france, germany, and spain, sales declined by 7% in 2023 compared with the previous year, but they were still 17% higher when compared to 2019, before the pandemic. I caught up with the boss of build a bear, a much loved company which allows shoppers to customise their own teddies. She s also the head of the global or
Brands barbie, fisher price and moi, that is mattel to find out how his company s fortunes are being revived. Wherever you are joining around the world, once again hello and welcome to the programme. It is a billion dollar industry driven by creativity and innovation with a global reach and a diverse market. The toy industry is forecast to reach $302 billion in sales by 2030 and that estimate is at the conservative end of the scale. But falling birth rates and some of the highest inflation rates we have seen in decades have created challenging conditions for manufacturers and retailers and signal more tough times to come. While the covid pandemic boosted sales of toys and games temporarily, big name companies reported sales have started to slip back once again. Let s look at some of those numbers. Local toy sales reached $108. 7 billion in 2023, a 2% drop compared to 2022 with toy companies calling it a normalisation process after that exceptional growth linked to the pandemic. But acr
Give the toy industry a much needed boost? this time, it s not about spending on toys for children, but adults so called kidults. An emerging generation of over 18s is snapping up collectables and nostalgia brands, and they say it s good for their mental health. I m going to be discussing that and more with my guests the boss of build a bear, the stores where you can create a bespoke teddy bear, and the chief executive of the world s biggest toy company and arguably one of its most iconic brands, lego. I ll also be catching up with the president of the company behind leading toy brands barbie, hot wheels, fisher price and more that s mattel to find out how tv and movie tie ups are reviving his compa ny s fortunes. Wherever you rejoining me from around the world, once again, a big hello and a warm welcome to the programme. It s a billion dollar industry driven by creativity and innovation, with a global reach and a diverse market. The toy industry is forecast to reach $302 billi
Sundar pichai, can be said to embody two. Born to a modest, middle class family in south east india, pichai is globalisation made flesh. The personification of both the indian and the american dream. And as the boss of alphabet, the Parent Company to google and youtube, he is uniquely qualified to detail the promise and the peril of technology in our time. Valued at over 1. 5 trillion, his California Based Company pioneered the internet we have today and is a Global Leader in both Artificial Intelligence and Quantum Computing. Google delivers a vast range of products and services, from google maps and docs to gmail. Pichais total pay ranges hugely, from 7 million last year to 281 million in 2019. Sundar pichai has given interviews before, but rarely as much time as this. There are no agreed questions and nothing is off limits. Sundar interview, take four. A mark. B mark. Sundar, lets start by talking a bit about this moment in history. In my work for the bbc over the last few years, iv
Sundar pichai, can be said to embody two. Born to a modest, middle class family in south east india, pichai is globalisation made flesh. The personification of both the indian and the american dream. And as the boss of alphabet, the Parent Company to google and youtube, he is uniquely qualified to detail the promise and the peril of technology in our time. Valued at over 1. 5 trillion, his California Based Company pioneered the internet we have today and is a Global Leader in both Artificial Intelligence and Quantum Computing. Google delivers a vast range of products and services, from google maps and docs to gmail. Pichais total pay ranges hugely, from 7 million last year to 281 million in 2019. Sundar pichai has given interviews before, but rarely as much time as this. There are no agreed questions and nothing is off limits. Sundar interview, take four. A mark. B mark. Sundar, lets start by talking a bit about this moment in history. In my work for the bbc over the last few years, iv