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BERLIN, Jan. 12, 2021 /PRNewswire/ Market Logic and Colgate-Palmolive are joint winners at the 2021 BIG Innovation Awards, presented by the Business Intelligence Group. Their award recognizes the global deployment of Colgate-Palmolive s market insights platform, which is powered by Market Logic, and promoted as the DIG (Driving Insights Globally) initiative.
DIG is a one-stop-shop for over 120 Colgate-Palmolive insights associates who commission and execute thousands of research projects annually. Everything is at their fingertips in an automated, step-by-step workflow - no more phone or email tag, or misunderstandings about project scope. In the background, AI algorithms check new project briefs against a $300 million knowledge asset, to prevent duplication of past research and ensure that teams focus on discovering new insights.