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The NBA has struck a multiyear partnership deal with Emirates, one where the airline will become the title sponsor of the league’s in-season tournament — which will have a new name — and have its logo on referee jerseys in the NBA, WNBA and G League. The trophy for this season’s inaugural tournament won by the Los Angeles Lakers was called the NBA Cup, but the event had no branded name. NBA referees will debut the Emirates jersey patch at the All-Star Game in Indianapolis on Feb. 18, while G League officials will have the patch starting in the 2024-25 season and WNBA officials will wear it beginning with the 2025 season.

Mark tatumSaeed al maktoumG leagueEmirates groupLos angeles lakersAll star gameGroup chairmanChief executive sheikh ahmedReal madridLegacy projectEmirates groupLos angeles lakersReal madridAc milan